Borusan Cat Begins Digital Transformation with Tungsten

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To maintain its leading position in a fast-changing, sales-driven industry, Borusan Cat has embarked on a digital transformation. As a first step on this journey, the company engaged business partner NovaCore to deploy Tungsten RPA™—saving 1,700 person-days per year, uncovering new sales opportunities, and sharpening Borusan Cat’s competitive edge.

Focus

Robotic Process Automation
Automatic Lead Generation
Digital Transformation

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“The Tungsten RPA robots were so efficient at identifying sales leads that the solution delivered a return on investment before the POC had even finished.”

Tayfun Özçay

CIO, Borusan Cat

About Company

A member of the Borusan Holding A.Ş. industrial group, Borusan Makina ve Güç Sistemleri (Borusan Cat) has been the sole authorized representative of Caterpillar in Turkey since 1994. A specialist dealer of Caterpillar products operating in Turkey, Azerbaijan, Georgia, Kazakhstan and the Russian Far East, Borusan Cat serves business partners across the construction, mining and maritime sectors.